ICICI Direct⭐ 8.1/10
Groww⭐ 9.5/10ICICI Direct vs Groww Comparison
Compare brokerage charges, trading platforms, technical features, pros, cons, and account opening times to see which Demat account is best for you.
Groww is the Clear Winner
Groww is the superior choice for most traders and investors due to its higher overall rating of 9.5/10 compared to ICICI Direct's 8.1/10. Key strengths include Extremely simple UI and One of the fastest-growing investment platforms focused on simplicity..
📊 Charges & Pricing Comparison
| Fee / Segment | ICICI Direct | Groww |
|---|---|---|
| Account Opening Fee | Free | Free |
| Account AMC (Annual) | Rs 300 / year | Free (Rs 0) |
| Equity Delivery | Rs 20 or 0.05% | Rs 20 or 0.05% |
| Intraday Brokerage | Rs 20 per order | Rs 20 or 0.05% |
| Futures & Options | Rs 20 per order | Rs 20 per order |
| Commodity Trading | Rs 20 per order | N/A |
| Other / DP Charges | Standard industry charges | Standard regulatory charges apply |
| Account Opening Time | 15 Minutes | 15 Minutes |
💻 Trading Tools & Platforms
| Platform Feature | ICICI Direct | Groww |
|---|---|---|
| Margin Trading (MTF) | ✅ Available | ❌ No |
| Advisory & Tips | ❌ No | ❌ No |
| Trading API Access | ✅ Free API | ❌ No |
| Advanced Charts | ✅ Yes | ❌ No |
| Web Interface | Modern, fast, browser-based trading platform with TradingView charts. | Modern, fast, browser-based trading platform with TradingView charts. |
| Mobile Trading App | Highly rated mobile app available on iOS and Android with biometric login. | Highly rated mobile app available on iOS and Android with biometric login. |
ICICI Direct Pros & Cons
Pros
- ✅ Competitive pricing
- ✅ Good customer support in regional languages
Cons
- ❌ App UI might lack modern polish compared to top tier brokers
Groww Pros & Cons
Pros
- ✅ Extremely simple UI
- ✅ Zero AMC forever
- ✅ Seamless mutual fund integration
Cons
- ❌ No advanced desktop terminal
- ❌ Lacks complex analytical tools
❓ FAQs: ICICI Direct vs Groww
Which is cheaper between ICICI Direct and Groww?
ICICI Direct charges Rs 20 or 0.05% for delivery trades and Rs 20 per order for intraday, with an AMC of Rs 300 / year. Meanwhile, Groww charges Rs 20 or 0.05% for delivery and Rs 20 or 0.05% for intraday, with an AMC of Free (Rs 0). In terms of onboarding costs, ICICI Direct is Free compared to Groww's Free.
Who has a better mobile app: ICICI Direct or Groww?
ICICI Direct's mobile app offers: "Highly rated mobile app available on iOS and Android with biometric login.". In comparison, Groww's mobile app offers: "Highly rated mobile app available on iOS and Android with biometric login.". If you require advanced charting tools directly on your phone, both platforms support TradingView integrations but execution layouts vary.
Is ICICI Direct safer to use than Groww?
Both ICICI Direct and Groww are SEBI-registered brokers regulated in India, meaning your shares are safely held with central government-backed depositories (NSDL/CDSL). However, ICICI Direct has a rating of 8.1/10, reflecting their complaint ratio and client size, while Groww has a rating of 9.5/10.